The story behind the name Absolut Kurant is black currant, a typical Swedish berry from which the flavor is taken. When launched in 1992 it was a tribute to the Swedish origin of Absolut Vodka. Originally it was even supposed to be called Absolut Vinbär since the Swedish word for black currant is vinbär. Only thing was that the English pronunciation would have been wine bar.

Since wild raspberries are often found in the Swedish hillsides, nothing could be more natural than introducing Absolut Raspberri. And so it was, in 2004, 25 years after the introduction of Absolut Vodka.

Absolut Vanilia was introduced in 2003. Basically because vanilla is one of the most beloved flavors in the world. And it wasn’t long until that fact was reinforced through the instant success of Absolut Vanilia – it is almost equally popular as vanilla itself.